Dion Crain
Founder & CEO
The original pizza visionary. Dion started it all in 1989 with a family recipe and a dream to feed El Paso the best pizza it had ever tasted.
Born in El Paso,
Built for Everyone
Dions began in 1989 when founder Dion Crain opened a single neighborhood pizza spot on the west side of El Paso, Texas. Armed with nothing but a family recipe, a used pizza oven, and an unwavering belief that great food brings people together, he set out to create something the community could truly call its own.
Decades later, Dions has grown into a local institution — eight locations strong across Texas — yet the spirit remains exactly the same. Every pizza is hand-stretched, every salad freshly prepared, and every customer greeted like a neighbor. We haven't forgotten where we came from, and we never will.
- Fresh, Local Ingredients — sourced from regional farms whenever possible
- Made with Love — every item crafted by hand with care and attention
- Community First — proud partners of local schools and nonprofits in El Paso
- Sustainably Minded — eco-friendly packaging and waste reduction practices
Mission, Vision & Purpose
Three guiding principles that shape every decision we make — from sourcing ingredients to serving you.
Our Mission
To deliver honest, flavorful food made with fresh ingredients — served fast, served warm, and served with genuine hospitality every single time you walk through our doors.
Our Vision
To be the most trusted neighborhood food brand in the Southwest — a place where families return again and again, where memories are made over great meals.
Our Purpose
Food is more than sustenance — it's connection. We exist to nourish communities, celebrate local culture, and remind people that a great meal shared is a simple yet profound joy.
35 Years of Flavor
Key milestones that shaped who we are today — a story told in dough, dedication, and community.
The First Slice
Dion Crain opens the original Dions on Paseo del Norte in El Paso, TX. Word spreads quickly — the hand-tossed pizza and fresh salads win over the neighborhood within weeks.
Second Location Opens
Overwhelming demand leads to a second Dions on the east side of El Paso. The expanded kitchen allows us to introduce new menu items including our signature garlic bread and pasta dishes.
Online Ordering Launches
Dions becomes one of the first local restaurants in Texas to launch online ordering — a bold move that brings in a new wave of customers and dramatically reduces wait times.
Community Roots Program
We launch our "Community Roots" initiative, partnering with El Paso schools and local nonprofits. A percentage of every order goes back to the community that built us.
Statewide Expansion
Dions expands across Texas with four new locations, bringing our fresh-baked pizzas and homemade dressings to new cities while keeping the hometown feel intact.
Adapting & Giving Back
During a challenging year, Dions doubles down on contactless delivery, curbside pickup, and donates thousands of meals to frontline healthcare workers across El Paso County.
35 Years & Growing
We celebrate 35 years of feeding families, 8 Texas locations, and 120,000+ loyal customers. The journey continues — same recipes, same heart, even bigger dreams.
Meet Our Team
Passionate, dedicated, and hungry to serve — these are the faces that make Dions what it is every day.
Maria Gomez
Executive Chef
With 20 years of culinary experience, Maria leads menu innovation and ensures every dish meets the exacting quality standards Dions is known for.
Jake Torres
Operations Manager
Jake keeps the wheels turning across all eight Dions locations — from staff training to supply chain — ensuring seamless service seven days a week.
Sofia Reyes
Community Director
Sofia is the heart of our outreach programs. She manages partnerships with El Paso schools, local charities, and community events that give back to the city we love.
Our Core Values
These aren't slogans on a wall — they're the principles baked into every decision we make and every pizza we craft.
Quality Without Compromise
We use real ingredients, not shortcuts. Every crust is hand-stretched, every sauce made fresh — because our customers deserve nothing less.
Community at the Core
We were built by El Paso and we invest back into it. Local hiring, school partnerships, and charitable giving are central to how we operate.
Hospitality Always
Every person who walks into a Dions deserves a warm greeting and a great experience — whether it's their first or five hundredth visit.
Sustainability Matters
We are actively reducing our environmental footprint through eco-friendly packaging, food waste programs, and energy-efficient kitchens.
Always Innovating
Tradition grounds us, but we never stop experimenting. New flavors, new formats, and new ways to serve you better are always in the works.
Integrity in Everything
From ingredient sourcing to employee treatment, we hold ourselves to a high standard of honesty and accountability in every aspect of the business.
Taste the Dions Difference Today
35 years of fresh ingredients, family recipes, and a commitment to quality that shows in every single bite. Come experience it for yourself.